Download E-Mail Marketing For Dummies, by John Arnold

Download E-Mail Marketing For Dummies, by John Arnold

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E-Mail Marketing For Dummies, by John Arnold

Download E-Mail Marketing For Dummies, by John Arnold

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From the Back Cover

Learn to develop and deliver e-mail that your customers really want to read E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working. Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider First, the list — find out how to build a top-quality list of subscribers who will respond to your mailings Get it through — construct messages that reach your customers' e-mailboxes Open me — use time-tested techniques for prompting your audience to open and read your e-mails Make it irresistible — use design elements and relevant content to make your e-mails appealing and professional Get social — add social features and involve your Facebook fans and Twitter followers Just for them — target e-mails to make them more relevant to your audience Following up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your results Open the book and find: How not to be a spammer Ways to get your audience to open your e-mails Tips for becoming a trusted sender Valuable elements to add to your e-mails Subject lines that get noticed Design strategies for a mobile audience How to measure conversions and ROI The ten worst content mistakes Learn to: Use e-mail to attract customers and increase business Build a mailing list and create effective messages Track the results of your campaign Develop a strategy that incorporates social media

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About the Author

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.

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Product details

Paperback: 384 pages

Publisher: For Dummies; 2 edition (April 12, 2011)

Language: English

ISBN-10: 9783527302215

ISBN-13: 978-3527302215

ASIN: 0470947675

Product Dimensions:

7.4 x 0.8 x 9.2 inches

Shipping Weight: 1.2 pounds

Average Customer Review:

4.2 out of 5 stars

18 customer reviews

Amazon Best Sellers Rank:

#978,190 in Books (See Top 100 in Books)

Very full and thorough guide about Email Marketing. I admit that I didn't finished reading it but I learned many news thing from it and keep it by my desk for future reference. This book is not for "Dummies" at all - many full time experienced Marketing professionals and even seasoned Email Marketers will find it very useful and enriching.

great information. Easy to follow.

There is a lot to Facebook, wow.

Great book. It's got the basics in there that you can build off of and it's organized really well.

still reading this book great book for new marketer wanting to learn about email marketing.

Good general education especially to a newbie to marketing!

Great Book!!

I sure am glad I bought this book. It's aterrific read and has helped my business and e-mail strategy. Great!

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E-Mail Marketing For Dummies, by John Arnold PDF

E-Mail Marketing For Dummies, by John Arnold PDF